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Makeup Skin

Makeup tips for Mature Women

2 March 2020
aged happy women making video call online on smartphone

 As we age, our skin changes and so does the way in which we wear makeup. Oftentimes, older or mature women steer away from wearing makeup that they may have enjoyed for years. But it doesn’t have to be that way. 

 1 Use a Foundation Brush

Apply foundation with a brush instead of your fingers. It will give you better coverage and longer lasting results.

2 Apply Concealer After Your Foundation

If you are a foundation user, always apply concealer after foundation rather than before. This way you can place it exactly where you need it and you’ll use less. It also looks much more natural.

3 How to Apply Blush 

Apply blush with a brush and place it on the apple of the cheek. Smile to find the right spot.  This technique gives emphasis to the eyes and less to wrinkles.

4 How to Apply Highlighter 

Be cautious if you want to use highlighter, remember higher will draw attention to the area that you have highlighted. So, don’t apply it if you want to hide wrinkles or sun damage.

I tend to highlight now with concealer. Use a concealer two shades lighter than you foundation. Use it under your brow bone, on the cupids bow and under the eye.

It can also be used all over the lid instead of eyeshadow to brighten the eye area. Apply and set in place with a small amount of translucent powder.

5 How to Apply Eyeshadow 

Opt for matte eye shadows. Matte shadows give pigment to the lid without emphasizing wrinkles. Avoid shimmery eye shadows.

6 How to Apply Eyeliner 

Jagged, uneven liner.

Avoid tugging at the outer corners of your eyes, this can cause skin to crinkle, and your line will not be  smooth. Instead, point your chin up and look down, so your lids are half-closed but you can still see them, and use a liquid liner.

7 How to Apply Lipstick 

Wearing the same old lip colours.

It’s the easiest way to refresh your look. If you’ve been wearing neutrals since the ’90s, try red. If you’ve been loyal to red, try a pink. Play with the colour, but go easy on texture. Anything that’s severe — a lipstick or hairdo — will age you. 

8 Lipstick that bleeds.

Extra lipstick migrates, especially as the definition of the lip’s border softens with age. So, instead of applying color straight from the tube, apply with a lipstick brush, like the e.l.f. Retractable Lip Brush. Dab on the center of your lips, and then spread it to the corners.

9 Cream Eyeshadow

A powdery eyeshadow on a older eye can look quite flat. Powder is likely to settle in any creases around the eye. Try opting for a cream eyeshadow instead. This will give a softer finish to your eyelid.  

10 If in doubt, less is more.

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