Times have changed; the technology of makeup and skincare has advanced rapidly for both the high-end and high-street market — so much so, that often two vastly different brands will use similar ingredients that work to the same effect. This has resulted in an array of foundations that work as well as their more expensive counterparts but cost half the price. So, whether you’re looking for some serious coverage, a radiant dewy complexion, or a way to help fight that midday shine, there’s a low-cost option for all. Thankfully, in 2020, you don’t need to spend big to win big when it comes to foundation.
Here’s my pick of my 10 favourite’s:
L’Oreal Paris True Match Foundation €14.99
L’Oreal’s number one selling foundation became an overnight cult classic for its blendable, buildable coverage and satin finish. An excellent option for those with drier skins, the formula won’t settle into creases or go patchy throughout the day; if you’re oiler you may need a setting powder to touch up as shine develops. The shade range caters to warm and cool tones with 28 shades available. This range contains both yellow and pink tones which is quite rare in budget foundations. The top three shades we go for in Ireland are Golden Beige (3W), Beige (W) and Rose Vanilla (2C).
Maybelline Fit Me Matte & Poreless Liquid Foundation, €8.99
Having oily skin can be a nightmare when it comes to a foundation that covers but doesn’t clog pores. Happily, this one is non-comedogenic, so won’t clog pores or cause breakouts, and its micro powders are designed to stop shine in its tracks. It’s light enough for all-over coverage but pigmented enough to cloak blemishes
Rimmel Match Perfection Foundation, €9.99
Rimmel’s Match Perfection has a silky, satin texture with a medium coverage leaves you with a dewy finish, and the shade ranges are superb.
The Ordinary Serum Foundation, €6.70
For those that want a lighter-coverage formula, this ticks all the boxes. The serum foundation is everything you could want from a low coverage foundation offering a natural, fresh finish that enhances the skin. Available in 21 shades, I’m especially impressed with the paler range of shades.
Bourjois Healthy Mix Serum Foundation, €14.99
French beauty brand Bourjois never fails to provide products that rival that of their high-end counterparts – and this Healthy Mix Foundation is of no exception. This vitamin-rich, fruit therapy formula glides onto skin and blends seamlessly for a truly flawless finish with long lasting results.
No7 Instant Radiance Foundation, €17.50
Concealing imperfections and smoothing the appearance skin without covering it completely, the light reflecting particles ensure your complexion will look luminous leaving you with a dewy finish. What I love about this one is how it enhances your own skin, rather than simply layering foundation. Winner for mature skins. The shade range is poor, but boots are due to release more shades soon.
LA Girl Pro Coverage Foundation €12.95
If you struggle with extremely oily skin and foundation slides off within a few hours, this could be a purse-friendly foundation for you. The water-like consistency goes on smoothly but will dry to a matte finish – so if you have any flaky patches, ensure you moisturise! But if you’re on the hunt for a base that stays put and lasts all day with a matte, medium-full coverage.
Rimmel Wake Me Up Foundation €10.99
This foundation is perfect if your skin needs a serious pick-me-up, this Rimmel Wake Me Up foundation works absolute wonders – and regularly makes the cut above more expensive options. Created with a 100% pore less coverage formula and radiance boosting pearls, this is one of the best products I’ve tried for lifting and illuminating tired and sallow skin.
Max Factor Facefinity All Day Flawless 3in1 Liquid Foundation €17.99
This was my very first foundation to use and Max factor is making waves again. Overtaking all the others in terms of technicality and superior performance, this foundation works by priming the skin with a flexi-hold technology that creates a strong, yet lightweight film on top of the skin. Next, micro-correctors within the formula operate like little mechanics to defend against external influences such as sweat and sebum, while the added presence of SPF20 delivers a perfectly protective, matte finish. A multi-purpose product that acts as a primer, concealer and a foundation.
Catrice Even Catrice Skin Tone Beautifying Foundation €8.50
I’ll just start this by saying that Catrice foundations are great value for money. I wear the HD foundation a lot and the quality is very good. This is this newest addition to the range which provides medium to full coverage without looking cakey. If you have oily or combination skin opt for, ‘All Matt Plus Shine Control Makeup’ (€6.95).